DATE
23/06/2025
Government of Karnataka
The Government of Karnataka needed creative campaigns to raise awareness on environmental sustainability and community health.
Digital Marketing
Digital Campaign
Services
Digital Marketing And Creatives
Category
Public Awareness Campaign
Client
GOVT OF KARNATAKA (KSPCB)
Analysis -
The Government of Karnataka faced low citizen engagement for its sustainability and community health campaigns, as previous messaging was bogged down by bureaucracy and complexity. An analysis of past materials and feedback data revealed that critical information was getting lost in translation, limiting real-world impact.
The Government of Karnataka needed creative campaigns to raise awareness on environmental sustainability and community health. Our discovery phase involved reviewing existing communication materials, analyzing citizen engagement data, and identifying where messaging fell flat.
We set campaign goals: clear calls to action, relatable visuals, and content that transcended government jargon, ensuring it connected with every resident.
Solution
Our team distilled complex topics like waste segregation and environmental conservation into clear, human-centered visuals. We used bright, friendly color palettes, locally relatable illustrations, and bold typography to ensure every message stood out on crowded social feeds. Performance marketing campaigns were meticulously crafted with A/B tested visuals and targeted copy variations, optimized in real-time as we tracked engagement rates and citizen responses
Post-campaign, we delivered a detailed performance report, campaign assets library, and recommendations for future initiatives. We trained the government’s communication team to adapt and repurpose visuals for other awareness efforts. The campaigns reached over 1 million citizens, sparking widespread conversations on social media and driving participation in local environmental programs.
The agency’s team distilled complex policy issues into visual narratives using bright, accessible color palettes and relatable, local illustrations. Messaging was reoriented around actionable takeaways and emotional resonance rather than statistics. Rigorous A/B testing honed the most effective visuals and calls to action, while real-time metric tracking allowed for fast optimization during rollout. Assets were handed off with clear instructions and team training, allowing ongoing updates without agency intervention. The campaign reached and engaged over 1 million citizens, sparking conversations and direct participation in targeted programs.
